Course Information

Course Description

The Introduction to Business course is tailored to enhance learners' knowledge, understanding, and proficiency across various facets, encompassing in-depth subject content, independent thinking, practical application of knowledge, evaluation of information sources, logical thinking, persuasive argumentation, decision-making, and effective communication in English.

COURSE OBJECTIVES

This course aims to furnish students with a comprehensive understanding and appreciation of the essence and significance of business within society. It fosters critical examination of decision-making processes within a dynamic and evolving business environment, nurturing a profound comprehension of business organizations. Students will delve into pivotal topics including business and its environment, human resource management, marketing, operations management, finance, accounting, and business strategy development.

COURSE OUTLINE

The Introduction to Business course comprises the following key areas:

  • Business and Its Environment
  • Human Resource Management
  • Marketing
  • Operations Management
  • Finance and Accounting

 

STUDENT ACQUISITIONS

Upon successful completion of the course, students will:

  • Understand and appreciate the role of enterprise and business in local, national, and international contexts.
  • Cultivate a critical understanding of business organizations, their markets, and the value creation process.
  • Assess business behavior from diverse stakeholder perspectives and analyze their impact on business organizations.
  • Develop awareness of political, economic, social, technological, legal, environmental, and ethical factors influencing or influenced by business activities.
  • Apply quantitative, problem-solving, decision-making, and communication skills effectively.

 

LEARNING METHODOLOGIES

The course employs a spectrum of effective learning methodologies, including:

  • Engaging with in-depth subject content to foster knowledge and understanding.
  • Encouraging independent thinking and analysis of business concepts.
  • Facilitating practical application of knowledge to real-world scenarios.
  • Promoting critical evaluation of information sources.
  • Fostering logical thinking and coherent argumentation.
  • Developing skills in decision-making and strategic reasoning.
  • Enhancing communication abilities for clear and structured presentation of ideas.