Course Information

Course Description

The Managing Business Events course is designed to equip learners with comprehensive knowledge, understanding, and skills essential for planning, organizing, and executing successful business events. It encompasses a wide array of critical aspects including in-depth subject content, independent thinking, practical application of knowledge, evaluation of information sources, logical thinking, effective argumentation, decision-making, and communication in English.

COURSE OBJECTIVES

This course aims to provide students with a thorough understanding and appreciation of managing business events within various organizational contexts. It fosters critical examination of the decision-making processes involved in orchestrating business events, nurturing a profound understanding of the strategies and intricacies associated with event management.

COURSE OUTLINE

The Managing Business Events course covers the following key areas:

  • Planning and Execution of Business Events
  • Event Marketing and Promotion Strategies
  • Logistics and Resource Management for Business Events
  • Financial Management and Budgeting for Events
  • Stakeholder Engagement and Relationship Management
  • Evaluation and Analysis of Event Success Metrics

 

STUDENT ACQUISITIONS

Upon completion of the course, students will be able to:

  • Understand and appreciate the significance of managing business events in various organizational settings.
  • Develop a critical understanding of the planning, execution, and evaluation processes involved in business event management.
  • Evaluate business event management practices from diverse stakeholder perspectives.
  • Gain awareness of the multifaceted factors influencing the success of business events, including political, economic, social, technological, legal, environmental, and ethical considerations.
  • Apply quantitative, problem-solving, decision-making, and communication skills in the context of managing business events.

 

LEARNING METHODOLOGIES

The Managing Business Events course employs a diverse range of effective learning methodologies, including:

  • Engagement with comprehensive subject content to build knowledge and understanding.
  • Encouragement of independent thinking and analysis of event management concepts.
  • Facilitation of practical application of knowledge through real-world event planning and execution scenarios.
  • Promotion of critical evaluation of information sources related to business event management.
  • Fostering logical thinking and coherent argumentation in event planning and decision-making processes.
  • Development of skills in strategic reasoning and effective communication for clear and logical presentation of event ideas and strategies.