Course Information

Course Description

COURSE DESCRIPTION

The Introduction to Marketing course offers learners an entry-level exploration into the fundamental principles and practices of marketing within the broader context of business studies. Learners will delve into essential subject matter, cultivating foundational knowledge, critical thinking skills, and effective communication in English.

COURSE OBJECTIVES

This course aims to equip students with a fundamental understanding of marketing concepts and their role within the business landscape. It encourages students to critically analyze marketing strategies and tactics within dynamic market environments, fostering a deeper comprehension of consumer behavior and market dynamics. Topics covered include market research, segmentation, targeting, positioning, branding, product development, pricing strategies, distribution channels, and promotional activities.

COURSE OUTLINE

  • Introduction to Marketing
  • Market Research
  • Market Segmentation, Targeting, and Positioning
  • Branding and Product Development
  • Pricing Strategies
  • Distribution Channels
  • Promotional Activities

 

  • STUDENT ACQUISITIONS

Upon completion of the course, students will:

  • Understand the foundational principles of marketing and its significance in business operations.
  • Develop critical thinking skills to analyze marketing strategies and their effectiveness.
  • Gain insight into consumer behavior and market dynamics.
  • Apply marketing concepts to develop effective marketing strategies.
  • Evaluate various marketing tools and tactics to achieve business objectives.
  • Enhance communication skills for articulating marketing ideas and strategies effectively.

 

LEARNING METHODOLOGIES

The course employs various effective learning methodologies, including:

  • Engaging with foundational marketing concepts to build knowledge and understanding.
  • Encouraging critical analysis and application of marketing theories in real-world scenarios.
  • Facilitating practical exercises and case studies to reinforce learning.
    Promoting the evaluation of marketing strategies and their impact on business outcomes.
  • Fostering effective communication skills through presentations and written assignments.
  • Encouraging collaboration and discussion to deepen understanding and insight into marketing principles.