Course Information

Course Description

COURSE DESCRIPTION

The Level 4 Diploma in Business Management with a focus on Communication in Business develops learners' knowledge, understanding, and skills specifically tailored to effective communication within business contexts. This comprehensive course covers various aspects, including in-depth subject content, independent thinking, application of communication strategies to different situations, evaluation of information sources, logical thinking, effective argumentation, decision-making, and communication in English.

COURSE OBJECTIVES

The course aims to equip students with a comprehensive understanding and appreciation of communication within the business environment. It encourages critical examination of communication processes within dynamic and evolving organizational structures, fostering a deep understanding of effective business communication strategies. Students will explore topics such as business communication strategies, interpersonal communication, organizational communication, cross-cultural communication, and communication technology in business contexts.

COURSE OUTLINE

  • Introduction to Communication in Business
  • Interpersonal Communication
  • Organizational Communication
  • Cross-Cultural Communication
  • Communication Technology in Business
  • STUDENT ACQUISITIONS

 

Upon completing the course, students will:

  • Understand and appreciate the significance of effective communication in local, national, and international business contexts.
  • Develop a critical understanding of communication processes within business organizations, their impact on relationships, and the value creation process.
  • Evaluate communication strategies from multiple stakeholder perspectives and assess their influence on business outcomes.
  • Gain awareness of various factors influencing business communication, including cultural, technological, and organizational dynamics.
  • Apply effective communication strategies in diverse business situations.


LEARNING METHODOLOGIES

The course employs a range of effective learning methodologies, including:

  • Engaging with in-depth subject content to build knowledge and understanding of communication theories and strategies.
  • Encouraging independent thinking and analysis of communication concepts within business contexts.
  • Facilitating practical application of communication strategies to real-world business situations through case studies and simulations.
  • Promoting critical evaluation of information sources related to business communication.
  • Fostering logical thinking and coherent argumentation in written and oral communication.
  • Developing skills in decision-making and strategic reasoning within communication contexts.
  • Enhancing communication abilities for clear and persuasive presentation of ideas in various business settings.