Course Information

Course Description

The Level 5 Diploma in Business Management with a focus on Communication in Business develops learners' knowledge, understanding, and skills in effective communication within various business contexts. Students will delve into in-depth subject content, fostering independent thinking, application of communication principles to different situations, evaluation of information sources, logical reasoning, persuasive argumentation, decision-making, and proficient communication in English.

COURSE OBJECTIVES

The course aims to equip students with a comprehensive understanding and mastery of communication in the business sphere. It encourages critical examination of communication processes within dynamic business environments, fostering a deep understanding of effective communication strategies and techniques. Students will explore topics such as business communication theory, interpersonal communication, organizational communication, cross-cultural communication, digital communication, and crisis communication.

COURSE OUTLINE

  • Business Communication Theory
  • Interpersonal Communication in Business
  • Organizational Communication
  • Cross-Cultural Communication
  • Digital Communication Strategies
  • Crisis Communication Management

 

STUDENT ACQUISITIONS

Upon completing the course, students will:

  • Understand and appreciate the significance of effective communication in local, national, and international business contexts.
  • Develop a critical understanding of communication processes within various business organizations and industries.
  • Evaluate communication practices from diverse stakeholder perspectives and assess their impact on business outcomes.
  • Gain awareness of the role of communication in navigating political, economic, social, technological, legal, and ethical dimensions of business activities.
  • Apply effective communication skills, including verbal, nonverbal, written, and digital communication, to address business challenges.
  • Demonstrate proficiency in problem-solving, decision-making, and strategic reasoning through effective communication strategies.

 

LEARNING METHODOLOGIES

The course employs a variety of effective learning methodologies, including:

  • Engaging with theoretical frameworks and case studies to build knowledge and understanding of business communication principles.
  • Encouraging independent thinking and analysis of communication concepts within business contexts.
  • Facilitating practical application of communication strategies to real-world business scenarios.
  • Promoting critical evaluation of communication channels and techniques.
  • Fostering logical thinking and coherent argumentation in written and oral communication.
  • Developing skills in decision-making and strategic reasoning through communication exercises.
  • Enhancing communication abilities for clear, concise, and persuasive presentation of ideas in diverse business settings.