The Stars College Level 7 Diploma in Strategic Marketing equips learners with strategic marketing, branding, and consumer behaviour skills. It integrates theory and practice, enhancing learners’ ability to implement organisational strategy. The qualification also facilitates career progression and further academic opportunities.
To enroll in the Stars College Level 7 Diploma in Strategic Marketing, learners need an honours degree or equivalent, or have management experience. They must be at least 21 years old at the start of the course. Non-native English speakers must provide proof of English proficiency.
The Stars College Level 7 diplomas, recognized on the Regulated Qualifications Framework (RQF), are equivalent to master's degrees. They are shorter, requiring 120 credits, and learners must complete a 60-credit dissertation at a university to earn a full master's degree.
The Stars College Level 7 Diploma in Strategic Marketing is composed of six mandatory units. The completed qualification equates to 120 credits, with a Total Qualification Time (TQT) of 1200 hours and 600 Guided Learning Hours (GLH).
The Stars College Level 7 Diploma in Strategic Marketing includes six key units: Contemporary Issues and Principles of Marketing, Consumer Behaviour and Market Communications, Digital and Social Media Marketing, Contemporary Challenges and Strategic Marketing, Strategic Brand Management, and a Marketing Research Project. Each unit is worth 20 credits and provides a comprehensive understanding of strategic marketing.
The Stars College Level 7 Diploma in Strategic Marketing is designed for a one-year full-time study, but it also accommodates part-time and distance learning. The course is delivered through various methods including face-to-face lectures, tutorials, seminars, as well as distance and online learning, all facilitated by approved centres. This ensures a comprehensive and accessible learning experience for all students.
The Stars College qualification units are internally evaluated and externally verified, based on achieving all learning outcomes. To pass, learners must meet all outcomes and assessment criteria, with the Assessor making the final judgement. The Assessor also provides an audit trail of learners' overall achievement.
The Stars College Level 7 Diploma in Strategic Marketing aids learners in advancing their employment or further studies. Being Ofqual-regulated, it allows learners to progress to a Master's top-up at numerous universities in the UK and abroad with advanced standing.
To succeed in our qualifications, learners must demonstrate English proficiency equivalent to IELTS 5.5. Non-native speakers who haven't completed their last two years of schooling in English must prove their proficiency at CEFR level B2 or PTE Academic 51.